SMM Without Running Paid Ad Campaigns

The biggest advantage of this Social media marketing package is that it can be started from budget as small as Rs. 3,990/- month. The success of every social media marketing is measured in increase of followers, more positive reviews and more traffic into your website via your social media posts and lots of engagement in the comments section. This will in turn improve your brand visibility and increase loyal customer base in your social media channels.

Step 1: Create all the necessary social media channels with branding, proper description and with all the relevant links to access your website
Step 2: Start creating posts with attractive graphics design using information that is useful for your audience
Step 3: Start building your customer base by increasing your followers, likes and ratings & reviews if applicable
Step 4: Keep your audience engaged and encourage with positive conversations in your channel by creative designs, polls, questions and other valuable information
Step 5: Repurpose content amongst all the social media channel for maximum distribution of information about your products, services, offers and brand promotions
Step 6: Monitor and generate reports monthly to know how our Social Media marketing has performed

SMM With Running Paid Ad Campaigns

Knowing how to market your services or products across various social media channels has become a mandatory skill as there are billions of people active across various social media platform on a daily basis. Running social media Paid Ad Campaigns will help you expand your reach, promote your products, improve brand awareness and build a loyal customer base. Running ads in these platforms are aimed mostly at these criteria. The major difference between SEM and SMM is you can get the conversion happening in the social media channel itself without driving your client to a landing page. That's a lot of time saving and there is all possible of a sale happening in a single click within the same window. Here are the steps you can follow when you have decided to run a social media ad.

Step 1: Do all the steps 1-6 from the ‘without ad’ criteria. It helps to keep your social media channels engaged
Step 2: Decide on the social media channel. Is it facebook (small business and niche interest based)? Instagram (small business and solopreneurs)? Linked In (medium to enterprise b2b client)?
Step 3: Ad graphics play the biggest role. Are you going to use a video or image? Make it quite attractive
Step 4: Ad Copy (title, description and ad copy) is important too. Ensure you follow the rules of the respective social media channel
Step 5: Decide on the budget and bidding strategies. Define your audience. Mostly all the social media channels have a step by step guidance material for ease of use.
Step 6: Monitor and download reports and measure your activities

Do have a read. When it comes to running a social media ad via an agency, there will always be a handling fee of 10-25% based on your arrangement with the agency. This cost is for the ad setup, ad campaign management, ad creatives and social media channel handling.