Search Engine Optimization is a strategy of online marketing or a process of optimizing a website to rank high in Search Engines to improve the volume and quality of traffics to a web page from major search engines.

The higher a web site ranks in the results of a search, the greater the chance that site will be visited by a user. When someone types a word or phrase into search engines (like Google) looking for your product, you want to appear on the first or second page of the search results. Search engines rank websites by the quality of incoming links to a site from other websites. If your website get link from another site then it's a vote for your site in 'eyes' of search engines. It really is a simple and interesting process that you will enjoy doing yourself. SEO is important not only for the high ranking in search engines but also for the good return on investment.

GWL is already in a field of SEO Services and having more than 8 years of real time experience in web promotion. Now we are introducing a SEO Course in order to enhance the students with our 10 Years of industrial experience.

Course Structure Includes

  • On-page Optimization Activities:
  • Off Page Optimization Activities
  • Reporting

Advanced SEO training Course

Level 1: On-page Optimization Activities:

Internet Marketing Essentials is an introduction to the principles and techniques behind internet marketing and is best suited to beginners who have never had any experience of marketing their business online. Internet Marketing Essentials will give you the skills and knowledge that you need to take advantage of the online marketplace, and help you to start marketing your business more effectively online. Internet Marketing Essentials includes the following modules and sessions:

  • Initial Site Analysis
  • Competition Analysis
  • Keyword Research & Analysis
  • Density Analysis and Placement
  • Title & Meta Tags development
  • Site Structure Analysis
  • URL renaming/re-writing
  • Content Development Check
  • Brief Keyword Competition Review
  • H1, H2, H3 Tags placement
  • Anchor Text
  • Existing Web Content Optimization
  • HTML Validation
  • Creation of XML / HTML / ROR / Text Sitemaps
  • Submitting sites to Google and Yahoo Webmasters
  • Canonical / 404 Implementation
  • Creating Robots.txt
Level 2: Off Page Optimization Activities
  • Directory Submission
  • Article submission
  • Geo Listing and Local Listing, which includes Classified Submissions
  • Press Release Submission
  • Blog creation, weekly Postings and blog promotion
  • Link Exchange
  • Press release news syndication
  • RSS ( Really Simple Syndication)
  • Social Bookmarking
  • Forum Postings
Level 3: Other Activities and Reporting
Other Activities:
  • Google Sitemap Creation
  • Yahoo Sitemap Creation
  • Competitor Analysis & Monitoring
  • Google Webmaster Account Setup and management
  • Google Analytics (Statistics) setup and management
Reporting
  • Monthly Activity Reports
  • Monthly Google Analytics Traffic Details Reporting
  • Site Study & Suggestions

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