We regularly host Open Evenings and Open Days for prospective students. These are an excellent opportunity for you to meet your Course Directors and you will get a solid grasp of what is in store if you choose to take the training in Digital Marketing. Attend for a thorough explanation of how this course can form part of your ongoing career development within the Digital Marketing sector.
Why Digital Marketing Is ImportantDigital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Digital Marketing course will help you to:
- Grow your career prospects
- Improve your core marketing skills
- Grow and nurture your customer base
- Be at the forefront of your competitors
Objectives & Outcomes
Develop an advanced knowledge of the concepts and theories that underpin Digital Marketing approaches, and their relationship to conventional marketing
* Develop a deep understanding of the factors that drive consumer behaviour in the digital economy
* Develop advanced skills in the practices that relate to digital and data-driven marketing, including critical analysis and evaluation
* Plan and manage Digital Marketing strategies for your organisation and target audiences, taking full account of budgetary and other constraints
* Research and build deep expertise in a specific area of Digital Marketing through the completion of a supervised Research Thesis
* Gain a significant advantage in the domestic and international marketplace
* Increase your capacity to test and measure various marketing channels evaluating ROI for your business
Web design is a perfect career choice because it involves both creativity and professionalism. Digital Marketing entails the designer to have aesthetic sense as well as understand the likes and dislikes of the viewer.